/* =========================================================
   Heitor Mette — Design system compartilhado (paginas de servico)
   Extraido do index.html. O index continua com o CSS inline proprio;
   este arquivo serve as paginas /gestao-de-trafego, /social-media, etc.
   ========================================================= */
:root{
  --bg:#E6E6E4;--bg-2:#EDEDEB;--ink:#0A0A0A;--blue:#1A22E8;--blue-soft:#A9AEE8;
  --white:#FFFFFF;--muted:#6E6E6E;--muted-d:#9A9A9A;--line:#C7C7C5;
  --line-d:rgba(255,255,255,.16);--maxw:1140px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Archivo',system-ui,sans-serif;background:var(--bg);color:var(--ink);line-height:1.55;-webkit-font-smoothing:antialiased}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 30px}
a{color:inherit}
img{max-width:100%;display:block}
h1,h2,h3{line-height:1.04;letter-spacing:-.025em;font-weight:800}
.eyebrow{font-size:.74rem;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--blue)}

/* NAV */
.nav{position:sticky;top:0;z-index:40;background:rgba(230,230,228,.9);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.nav-inner{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:14px 30px;max-width:var(--maxw);margin:0 auto}
.brand{font-weight:900;font-size:1.18rem;letter-spacing:-.04em;text-decoration:none}
.brand i{color:var(--blue);font-style:normal}
.nav-back{font-size:.82rem;font-weight:700;text-decoration:none;color:var(--muted);margin-left:auto;margin-right:6px;transition:.2s}
.nav-back:hover{color:var(--ink)}
.nav-cta{font-size:.82rem;font-weight:700;text-decoration:none;background:var(--ink);color:var(--white);padding:11px 18px;border-radius:2px;transition:.2s}
.nav-cta:hover{background:var(--blue)}

/* BOTOES */
.btn{font-family:inherit;font-weight:700;font-size:1rem;text-decoration:none;cursor:pointer;border:none;padding:16px 28px;border-radius:2px;transition:.2s;display:inline-flex;align-items:center;gap:10px}
.btn-primary{background:var(--blue);color:var(--white)}
.btn-primary:hover{background:#0e15c4;transform:translateY(-2px)}
.btn-wa{background:#25D366;color:#062e15}
.btn-wa:hover{background:#1fbb58;transform:translateY(-2px)}
.btn-ghost{background:transparent;color:var(--ink);border:1.5px solid var(--ink)}
.btn-ghost:hover{background:var(--ink);color:var(--white)}
.btn-ghost-l{background:transparent;color:#fff;border:1.5px solid rgba(255,255,255,.4)}
.btn-ghost-l:hover{background:#fff;color:var(--ink)}
.btn svg{width:20px;height:20px;fill:currentColor;flex:none}

/* SERVICE HERO */
.shero{padding:56px 0 64px;border-bottom:1px solid var(--line)}
.shero .crumb{font-size:.76rem;font-weight:700;letter-spacing:.06em;color:var(--muted);text-transform:uppercase;margin-bottom:20px}
.shero .crumb a{color:var(--blue);text-decoration:none}
.shero h1{font-size:clamp(2.2rem,5vw,3.7rem);font-weight:900;max-width:16ch;margin-bottom:20px}
.shero h1 .bl{color:var(--blue)}
.shero-sub{font-size:clamp(1.05rem,1.7vw,1.28rem);color:#333;max-width:600px;margin-bottom:34px;font-weight:500}
.shero-actions{display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.shero-price{margin-top:30px;font-size:.9rem;font-weight:600;color:var(--muted);display:flex;align-items:center;gap:9px}
.shero-price::before{content:"";width:6px;height:6px;background:var(--blue);border-radius:50%;flex:none}
.shero-price b{color:var(--ink);font-weight:800}

/* SECTION SHELL */
section{padding:84px 0}
.sec-eyebrow{margin-bottom:18px}
.sec-head{font-size:clamp(1.8rem,3.8vw,2.7rem);font-weight:800;max-width:20ch;margin-bottom:20px}
.sec-lead{font-size:1.08rem;color:var(--muted);max-width:640px;font-weight:500}

/* INTRO SOBRE MIM */
.intro-me{background:var(--bg-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.intro-grid{display:grid;grid-template-columns:120px 1fr;gap:30px;align-items:center}
.intro-avatar{width:120px;height:120px;border-radius:50%;object-fit:cover;object-position:center 20%;border:2px solid var(--blue)}
.intro-grid .eyebrow{margin-bottom:12px}
.intro-grid h2{font-size:clamp(1.4rem,2.6vw,2rem);margin-bottom:14px;max-width:22ch}
.intro-grid p{font-size:1.05rem;color:#333;max-width:60ch}
.intro-grid p b{font-weight:700}

/* ENTREGA (o que voce recebe) */
.entrega .lead-block{max-width:680px}
.entrega .lead-block p{font-size:1.12rem;color:#333;margin-bottom:18px;font-weight:500}
.entrega .lead-block p:last-child{margin-bottom:0}
.entrega-list{margin-top:44px;display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.ent-card{background:var(--white);border:1px solid var(--line);border-radius:6px;padding:26px}
.ent-card svg{width:28px;height:28px;stroke:var(--blue);fill:none;stroke-width:1.6;margin-bottom:16px}
.ent-card h3{font-size:1.05rem;font-weight:800;margin-bottom:8px}
.ent-card p{font-size:.94rem;color:var(--muted)}

/* QUANDO NAO CONTRATAR — regua de decisao (dark) */
.fit{background:var(--ink);color:var(--white)}
.fit .eyebrow{color:var(--blue-soft)}
.fit h2{font-size:clamp(1.8rem,3.8vw,2.6rem);color:#fff;max-width:20ch;margin:16px 0 18px}
.fit .fit-lead{color:var(--muted-d);font-size:1.08rem;max-width:60ch}
.fit-price{margin-top:38px;display:flex;flex-wrap:wrap;gap:16px}
.fit-price .fp{flex:1 1 260px;border:1px solid var(--line-d);border-radius:6px;padding:22px 24px}
.fit-price .fp small{display:block;font-size:.76rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--muted-d);margin-bottom:8px}
.fit-price .fp b{font-size:1.5rem;font-weight:900;color:#fff}
.fit-price .fp b span{font-size:.9rem;font-weight:600;color:var(--muted-d)}
.fit-price .fp p{font-size:.9rem;color:var(--muted-d);margin-top:6px}
.fit-q{margin-top:40px;font-size:1.25rem;font-weight:800;color:#fff;max-width:26ch}
.fit-paths{margin-top:24px;display:grid;grid-template-columns:1fr 1fr;gap:20px}
.fit-path{border:1px solid var(--line-d);border-radius:8px;padding:28px;display:flex;flex-direction:column;gap:14px}
.fit-path.yes{border-color:var(--blue)}
.fit-tag{display:inline-flex;align-items:center;gap:9px;font-size:.8rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase}
.fit-tag .dot{width:22px;height:22px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:.8rem;font-weight:900;flex:none}
.fit-path.yes .fit-tag{color:var(--blue-soft)}.fit-path.yes .dot{background:var(--blue);color:#fff}
.fit-path.no .fit-tag{color:var(--muted-d)}.fit-path.no .dot{border:1.5px solid var(--muted-d);color:var(--muted-d)}
.fit-path h3{font-size:1.15rem;color:#fff}
.fit-path p{font-size:.96rem;color:var(--muted-d)}
.fit-path .alts{display:flex;flex-direction:column;gap:10px;margin-top:4px}
.fit-alt{display:flex;align-items:center;justify-content:space-between;gap:12px;text-decoration:none;color:#fff;border:1px solid var(--line-d);border-radius:5px;padding:13px 16px;font-weight:700;font-size:.96rem;transition:.2s}
.fit-alt:hover{border-color:var(--blue);background:rgba(26,34,232,.08)}
.fit-alt span{color:var(--blue-soft);font-size:1.1rem}

/* QUANDO NAO — versao simples (bullets, para consultoria/sites/gmn) */
.honest{background:var(--bg-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.honest-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:44px}
.honest-col{background:var(--white);border:1px solid var(--line);border-radius:6px;padding:32px}
.honest-col.no{background:transparent;border-style:dashed}
.honest-col h3{font-size:1.12rem;font-weight:800;display:flex;align-items:center;gap:12px;margin-bottom:20px}
.tick{width:24px;height:24px;border-radius:50%;display:flex;align-items:center;justify-content:center;flex:none;color:#fff;font-size:.85rem;font-weight:800}
.tick.yes{background:var(--blue)}.tick.x{background:#bbb}
.honest-col ul{list-style:none;display:flex;flex-direction:column;gap:14px}
.honest-col li{font-size:1rem;color:#333}
.honest-col.no li{color:var(--muted)}

/* CTA FINAL */
.final-cta{background:var(--ink);color:#fff;text-align:center}
.final-cta h2{font-size:clamp(1.8rem,3.6vw,2.6rem);color:#fff;max-width:18ch;margin:0 auto 18px}
.final-cta p{color:var(--muted-d);font-size:1.08rem;max-width:50ch;margin:0 auto 34px}
.final-cta .shero-actions{justify-content:center}

/* FOOTER */
footer{background:#000;color:#fff;padding:54px 0 36px}
.foot-grid{display:flex;justify-content:space-between;flex-wrap:wrap;gap:26px}
.foot-brand{font-weight:900;font-size:1.3rem;letter-spacing:-.04em;margin-bottom:8px}
.foot-brand i{color:var(--blue-soft);font-style:normal}
.foot-dom{font-size:.84rem;color:var(--muted-d);letter-spacing:.04em}
.foot-links{display:flex;flex-wrap:wrap;gap:8px 20px;margin-top:14px}
.foot-links a{font-size:.82rem;color:var(--muted-d);text-decoration:none;transition:.2s}
.foot-links a:hover{color:#fff}
.foot-meta{font-size:.8rem;color:var(--muted-d);text-align:right;line-height:1.9}
.foot-rule{border:none;border-top:1px solid var(--line-d);margin:32px 0 18px}
.foot-fine{font-size:.72rem;color:#777;line-height:1.7}

/* REVEAL */
.reveal{opacity:0;transform:translateY(16px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}

/* WHATSAPP FLUTUANTE */
.wa-float{position:fixed;right:22px;bottom:22px;z-index:90;width:60px;height:60px;border-radius:50%;background:#25D366;display:flex;align-items:center;justify-content:center;box-shadow:0 10px 30px -6px rgba(0,0,0,.4);transition:.2s}
.wa-float:hover{transform:scale(1.07)}
.wa-float svg{width:32px;height:32px;fill:#fff}

/* RESPONSIVO */
@media(max-width:880px){
  .wrap{padding:0 22px}
  section{padding:60px 0}
  .shero{padding:38px 0 50px}
  .shero h1{max-width:100%}
  .intro-grid{grid-template-columns:1fr;gap:18px}
  .intro-avatar{margin:0 auto}
  .entrega-list{grid-template-columns:1fr;gap:16px}
  .fit-price{gap:14px}
  .fit-paths,.honest-grid{grid-template-columns:1fr}
  .foot-grid{flex-direction:column}
  .foot-meta{text-align:left}
  .wa-float{width:54px;height:54px;right:16px;bottom:16px}.wa-float svg{width:29px;height:29px}
}
@media(max-width:560px){
  /* nav: a marca ja leva pra home, entao "Inicio" vira redundante */
  .nav-back{display:none}
  .nav-inner{padding:13px 22px}
  .shero-actions .btn,.final-cta .shero-actions .btn{width:100%;justify-content:center}
  .shero-price{align-items:flex-start}
  .fit-price .fp{flex:1 1 100%}
}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}html{scroll-behavior:auto}}